Mouawad Opens Shiny New Boutique In Geneva

Mouawad celebrated the official opening of its newest boutique at Rue du Rhône 8 in Geneva. It is the luxury jewelry and watch company’s first boutique in Europe and the 15th globally. 

Located near Place Bel-Air, one of the most prestigious shopping street of Geneva, the store represents a modern look for the 126-year-old family business, according to Fred, Alain and Pascal Mouawad, the three brothers who serve as co-guardians of the family business.

“Not only does this boutique reflect Mouawad’s continued expansion and growth in the world, it also captures the forward-looking vision as to how the brand enchants its customers,” Alain said.

Furnishings, carpets and wall treatments in shades of grey with gold details reflect Mouawad’s corporate colors. The rounded lines throughout the space gently lead people through the displays of luxury jewelry and watches, which include a dedicated watch area and a private space for bridal jewelry. 

Strands of white-colored flower-shaped figures hang in rows from the ceiling serve as a central design element. They are styled after the company’s “Flower of Eternity” jewelry collection made of three heart-shaped petals that combine into a flower. 

Exclusively featured in the new boutique is one of Mouawad’s latest masterpieces, the Divine Muzo Pears, a diamond and emerald suite of jewels, consisting of five pear-shaped, vivid green emeralds mined in Colombia, paired with white diamonds.

Mouawad designs, manufactures and sells its own jewelry and timepiece collections ranging from boutique collections and high jewelry to bespoke pieces and objects of art. 

In addition to its jewelry and timepiece design and production, Mouawad manufactures rough diamonds through its joint venture company, Premier Diamond Alliance. 

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Mouawad Designs $10M Victoria’s Secret Royal Fantasy Bra

Candice Swanepoel models the $10 million bra.

The $10 million Victoria’s Secret Royal Fantasy Bra and Belt designed by Mouawad will be worn by Victoria’s Secret Angel Candice Swanepoel. The bejeweled bra will be unveiled in the 2013 Victoria’s Secret Dreams & Fantasies Catalogue as well as at The Victoria’s Secret Fashion Show airing December 10 on the CBS television network.

The Royal Fantasy Bra and Belt features more than 4,200 precious gems from around the world including rubies, diamonds, and yellow and blue sapphires. Handset in 18k gold, the bra is completed with a 52-carat, pear-shaped center ruby.

The luxury jeweler said it was inspired by the “colorful, wild and trend-setting” 1960s “when models like Twiggy, Jean Shrimpton and Patty Boyd ruled the runways and dominated the covers of Vogue, Vanity Fair and Harper's Bazaar.” The jewelry on the Royal Fantasy Bra and Belt also used the British Royal Crown Jewels as an inspiration with diamonds, rubies and sapphires in a patriot display of red, white and blue. 

This will be the first time Swanepoel will wear the bra. Since 2001 when Supermodel Heidi Klum wore the first Victoria’s Secret Fantasy Bra, it has been a tradition for the lingerie and beauty products retailer. Other supermodels that have worn fantasy bras over the years include Heidi Klum, Tyra Banks, Selita Ebanks, and Gisele Bündchen.

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Mouawad’s L’Incomparable Sets Guiness Record for Most Valuable Necklace

L’Incomparable World's Most Valuable Necklace.

Guinness World Records has named Mouawad’s L’Incomparable diamond necklace as the world’s most valuable necklace, according to media reports. The 637-ct. necklace is valued at $55 million.

The statement gem on the 18k gold necklace is the 407.48-ct. “Incomparable” diamond. The natural fancy deep-yellow shield step‐cut diamond is the largest internally flawless diamond ever graded by the Gemological Institute of America.

The remainder of the necklace consists of 35 round diamonds, 27 pear-shaped diamonds, nine heart-shaped diamonds, five emerald-cut diamonds, five cushion diamonds, four oval diamonds, three Asscher-cut diamonds and two radiant diamonds.

As previously reported, the luxury jewelry and timepiece company unveiled the diamond necklace at the Doha Jewellery and Watch Exhibition, which was held February 25 – March 3. It is the fourth Guinness World Record the company has earned.

In its rough state, the diamond weighed 890 carats. It was first made public in its polished state in 1984. It was then put on display in several museums, with the first being the Smithsonian Institute.  

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Mouawad Unveils Necklace Worthy of the 407-Carat ‘Incomparable’ Diamond

L'Incomparable Diamond Necklace

Luxury jewelry and timepiece company, Mouawad, recently unveiled the L’Incomparable 18k rose gold necklace with 91 diamonds weighing 635.40-cts. Suspended on the end of the necklace is the 407.48-ct. “Incomparable” diamond. The colored shield step‐cut gem is the largest IF diamond ever graded by the Gemological Institute of America, according to the company.

In its rough state, the diamond weighed 890 carats. As the story goes, the diamond was accidentally discovered by a little girl in 1980 in a discarded pile of kimberlite that was sorted out because it was considered to be too bulky to possess any diamonds.

It was first made public in its polished state in 1984. It was then put on display in several museums, with the first being the Smithsonian Institute.

Mouawad unveiled the diamond necklace at the Doha Jewellery and Watch Exhibition, which was held February 25 – March 3.

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