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Friday, April 1, 2011

Elysee Turns to Facebook Friends for its New Face

German watch brand, Elysee, is turning to its Facebook friends to find the latest brand ambassadors for their timepieces. The brand's "Face Of The Month" contest provides U.S. consumers with the opportunity to win an Elysee men's or women's watch of their choice up to $750 retail, their photo on the Elysee Facebook wall for the following month, and a chance at a trip to Las Vegas in June.

Each month, consumers who "Like" the Elysee USA Facebook page can upload their photo, a short bio, and a comment on why fans should consider them as the most likable face. The contestant who receives the most Facebook "Likes" becomes the Elysee Face of the Month winner. Official contest rules are available at

The 50-year-old European brand entered the U.S. market in 2010. A retro style is one of the company's hallmarks of its automatic and quartz-powered watches. For the other styles, construction is enhanced with high-end complications, surgical-grade stainless steel and finely-stitched leather bands. The collection includes timepieces for women and men. All timepieces are designed and crafted in Germany, with retail prices ranging from $295 to $995.

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