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Friday, April 22, 2011

Pandora’s Flower-Inspired Spring Jewelry Collections

Jewelry from the Spring Pandora collection.

Danish designer jewelry company, Pandora, launched a collection of jewelry inspired by colors and flowers that will begin to appear in stores in May and be enhanced with new pieces through the early part of summer. Known for its signature charm bracelet, this jewelry launch also includes a rings, bracelets, earrings, necklaces and pendants.

“The vibrant colors and intricate details of flowers provide us with a color and inspiration palette designed by Mother Nature,” said Angel Ilagan, Chief Marketing Officer, Pandora North America.

The Copenhagen-based company’s first 2011 launch in the U.S. offers new charms for its Moments collection in a soft, romantic color palette that adds designs with precious metals, stones and gemstones. It includes birthstones and colored zirconia set in a bloom, as well as a range of new Murano glass beads and charms that represent personal symbols, such as a babushka doll and a four-leaf clover. Also new with this launch is a macrame bracelet ($105 - $235) to wear with, or without, a Pandora clip. Each bracelet takes approximately three hours to produce, making it the most time-intensive piece in the entire Pandora collection.

New rings have been added featuring muted floral details, hand-carved roses and small hearts. Rings come in sterling silver, 14k gold or two-tone and range in price from $35 to $995.

Smokey quartz and chalcedony make an appearance in the company’s Stories jewelry sets. The new launch also includes colorful cabochon bangle bracelets in sterling silver with a variety of gemstones. To meet these different occasions, pricing ranges from $45 to $845.

The Black Crown Diamond watch line offers Swiss-made craftsmanship at affordable prices. Women have more watch bands and bezels to select from in the Imagine and Double Oblong lines. Pandora has also added the Fleur line of watches featuring leather bands and a clean, circular face. Prices for interchangeable straps and bezels start at $30, and watches run from $175 to $1,350.

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