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It’s not often that the famed crystal company Swarovski partners with others. In fact, the Austrian firm that uses its brand to produce everything from crystal keepsakes to resort spas may never have been in a joint collaboration before in its 116 year history. This has now changed.
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Swarovski says it understands that fashion savvy consumers want to wear unique products that express their personality and style; so it has decided to join forces with Chamilia, the Minneapolis-based personalized jewelry company, to present a joint collection of beads that customers can mix and match to design their own creations.
The co-branded collection integrates Swarovski’s crystal faceting skills with Chamilia’s fashion sense, says Michael Paxton, Chamilia president and CEO. A total of 205 crafted beads have been designed with a range of colors and themes. The glow of precision cut crystal stones are enhanced with sterling silver, refined and on-trend, providing customers with many possibilities.
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The collection will be available beginning in August in approximately 400 Swarovski stores in the USA, Canada, Japan, Australia, U.K., Germany, France, Italy and Switzerland. With a price range from $30 to $100, the collection is designed to appeal to a variety of women.
Swarovski and Chamilia say it will be long-term collaboration.