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Thursday, March 17, 2011

Michael Kors Signs Jewelry License with Fossil

Michael Kors
American fashion designer Michael Kors, Inc. is partnering with Fossil, Inc. to create the Michael Kors Fall 2011 jewelry collection, offering women's earrings, necklaces, bracelets and rings.

Michael Kors first partnered with Fossil in 2004 to launch the Michael Kors watch line. With the support of Fossil's global watch business, the jewelry collection will draw upon the iconic details that represent the designer, according to a joint statement. Through the use of chain detail, mixed materials and iconic hardware, the pieces will offer a new product category but will also maintain the metal finishes and leather detailing that coincide with the brand’s current accessories lines.

Price points for pieces within the collection will range from $100 to $500. The jewelry will be available in select Michael Kors retail stores worldwide and sold through limited domestic and European wholesale partners beginning in Fall 2011.

“I've always thought of accessories as the exclamation point of a woman's outfit,” Kors said. "Now … I can deliver the full spectrum of the Michael Kors vision for a truly fabulous look.”

"We believe there is a strong demand for luxury fashion jewelry,” added John D. Idol, Michael Kors, Inc. CEO. “This category represents a natural extension of the Michael Kors brand as an essential component in completing the jet-set lifestyle.”

Fossil Inc. is known for its Fossil branded business and for its multi-brand watch and jewelry business. The Fossil brand consists of watches and accessories as well as clothing and is distributed globally through retail partners and through its 364 Fossil stores. The multi-brand watch and jewelry business consists of a portfolio of owned and licensed brands.

Photo credit: Ed Kavishe for Fashion Wire Press from Wikipedia

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